Packaging, Branding, Sell Me the Lifestyle.

Two campaigns that have made my ears perk. 

Helloflo is a care package company that caries kits for all phases of mensies and womanhood. 
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Kits are designed for the first visit from Aunt Flo, postpartum, and kits for the ladies headed off to summer camp.  Helloflo also provides a subscription plan, so that each month is greeted with necessities like pads, and tampons as well as goodies (like chocolates and candies) and literature for our special week. 

I am not only for the idea but am a sucker for a cardboard brown box, and this one has the sweetest graphic.

FOR THE GOOD,THE BAD + THE UGLY.  
Your first period. Your last period. 
And all the weird stuff that happens in between. 
Our one-of-a-kind care packages can get you through anything.

Check out this amazing advertisement for their first period kit.

Can I just say it's always Florida, I wish I had a first moon party with red fondue and that this is an amazing way to introduce and ease the transition for girls into their menstrual cycles. 

All together the company is promoting not only health and happiness for young women, but has the most amazing blog! Here's to being ladies and a company that is celebrating the empowerment behind our sex. 

Another company I am interested in is Yoobi, (pronounced "you-be"). 

Yoobi is a school supply company, its products in bright, electric colors, are made to put the fun back into school. And with every item purchased, Yoobi matches your purchase with a donation to a school in need of them.

I am completely in love with the colors they have chosen!  And a sucker for the ability to buy everything in one color.  Which on their website, has that option to shop according to color!  

As well as a redesigning of some school supply essentials like the preztel erasers and fun shaped paper clips. 

Check out Yoobi's current ad bellow.

Yoobi, currently is a Target exclusive.